Schaeffer, Eric
QRcode
자료유형 | E-BOOK |
---|---|
서명/저자사항 | Reinventing the product : how to transform your business and create value in the digital age/ Eric Schaeffer and David Sovie. |
개인저자 | Schaeffer, Eric(Managing director), author. Sovie, David,author, |
발행사항 | New York: Kogan Page Limited, 2019. |
형태사항 | 1 online resource (xxiv, 368 pages): illustrations. |
기타형태 저록 | Print version: Schaeffer, Eric (Managing director), author. Reinventing the product 1 Edition. New York : Kogan Page Ltd, [2019] 9780749484644 |
ISBN | 9780749484651 0749484659 |
서지주기 | Includes bibliographical references and index. |
내용주기 | Enter the new : smart connected products for the digital age -- The digital transformation of product making : happening faster than you think! -- Trends driving the case for product reinvention -- The digital reinvention of the product -- A radically new kind of product : adaptive, collaborative, proactive, responsible -- Big shift one : from features to experience -- Big shift two : from hardware to "as a service" -- Big shift three: from product to platform -- Big shift four: from mechanical to artificial intelligence (AI) -- Big shift five: from linear to agile engineering in the new -- The journey to the reinvented product -- Pivotal capabilities for managing the reinvention of the product -- The roadmap to success with living products and services -- Insights from the field -- Reinvented products in action -- Glossary of terms -- Endnotes by chapter -- Index. |
요약 | Understand how disruptive digital technologies will affect product companies and rethink your product strategy, road map and digital capabilities accordingly, with case studies and practical advice for creating new value. |
일반주제명 | New products --Management. New products --Technological innovations. Artificial intelligence --Economic aspects. Artificial intelligence --Economic aspects. New products --Management. New products --Technological innovations. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
언어 | 영어 |
바로가기 | URL |
서평 (0 건)
*주제와 무관한 내용의 서평은 삭제될 수 있습니다.
서평추가