Treadgold, A. D.
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자료유형 | E-BOOK |
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서명/저자사항 | Navigating the new retail landscape : a guide for business leaders/ Alan Treadgold and Jonathan Reynolds. |
개인저자 | Treadgold, A. D.(Alan David), 1963- author. Reynolds, Jonathan,1958- author, |
판사항 | 2nd edition. |
발행사항 | Oxford ; New York, NY: Oxford University Press, 2021. |
형태사항 | 1 online resource (xii, 341 pages): illustrations, maps. |
기타형태 저록 | Print version: Treadgold, A. D. (Alan David), 1963- Navigating the new retail landscape. 2nd edition. Oxford ; New York, NY : Oxford University Press, 2021 0198868766 9780198868767 |
ISBN | 9780191905230 0191905232 9780192639400 0192639404 |
서지주기 | Includes bibliographical references and index. |
내용주기 | Part 1. Navigating the New Retail Landscape -- 1. The new landscape for customer engagement -- 2. The transformational role of technology -- 3. The changing physical landscape of retailing -- 4. The emergence of new business models -- 5. The changing retail cost model -- 6. Bringing order to the new world order -- Part 2. Guidance for Business Leaders -- 7. Delivering customer centric experiences -- 8. Reimagining the retail store -- 9. The new needs of the retail enterprise -- 10. The new needs of retail enterprise leaders. |
요약 | With over 25 detailed case studies of innovative and successful enterprises, this book offers a robust and practical guide to leaders tasked with understanding and delivering success in the new retail landscape. |
일반주제명 | Retail trade --History --21st century. Retail trade. |
언어 | 영어 |
바로가기 | URL |
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