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Designed for digital : how to architect your business for sustained success
Ross, Jeanne W.
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| 자료유형 | E-BOOK |
|---|---|
| 서명/저자사항 | Designed for digital : how to architect your business for sustained success/ Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker. |
| 개인저자 | Ross, Jeanne W.,author. Beath, Cynthia Mathis,1944- author, Mocker, Martin,author, |
| 발행사항 | Cambridge: MIT Press, 2019. |
| 형태사항 | 1 online resource (208 pages). |
| 총서사항 | Management on the cutting edge |
| 기타형태 저록 | Print version: Ross, Jeanne W., author. Designed for digital 9780262042888 |
| ISBN | 9780262354776 0262354772 |
| 내용주기 | Intro; Contents; Series Foreword; Preface and Acknowledgments; The Research; Who Should Read This Book?; Whom We Would Like to Thank; A Personal Note from Jeanne; A Personal Note from Cynthia (aka "Boo"); A Personal Note from Martin; 1. Digital Business Design; Digital Offerings Deliver New Value Propositions; Digital Business Design: What It Is and Why You Need It; Digital Business Design: What It's Not; Digital Business Transformation Is a Long Journey; How Do Companies Transform for Digital?; The Call to Action; 2. Building Shared Customer Insights Companies Learn What Makes a Viable Digital OfferingExperiments Create Shared Customer Insights; Designing for Shared Customer Insights; Creating a Culture for Shared Customer Insights; Getting Customer Insights Right; 3. Building an Operational Backbone; Digitized ≠ Digital; Operational Excellence Is Table Stakes; Digital Business Is Built on an Operational Backbone; Building an Operational Backbone Involves a Business Transformation; Shortcuts to an Operational Backbone; Getting Your Operational Backbone Right; 4. Building a Digital Platform An Operational Backbone Is Not Enough for Digital SuccessA Digital Platform-What It Is; Digital Platform versus Operational Backbone: Two Different Roles; Design Requirements for the Digital Platform; The Operational Backbone and Digital Platform Work Together; Building a Digital Platform; Getting Your Digital Platform Right; 5. Building an Accountability Framework; Creativity, Not Chaos; Managing Living Assets; An Accountability Framework Promotes Both Autonomy and Alignment; How to Develop an Accountability Framework; Getting Accountability Right; 6. Building an External Developer Platform The Apple AspirationAn External Developer Platform Extends a Digital Platform; Who Needs an External Developer Platform?; Designing and Developing an External Developer Platform; Getting Your External Developer Platform Right; 7. Developing a Roadmap for Your Digital Transformation; Assembling the Building Blocks; Alternative Roadmaps for Building Digital Assets; Recommendations for Your Digital Roadmap; 8. Designing Your Company for Digital; How Not to Be Inspired by Digital Technologies; Artificial Intelligence: Inspiration and Challenge; Customer Value Propositions Inspired by AI Time to Get Started: A To-Do List for Embarking on Digital TransformationWhat Are You Waiting for? Design Your Digital Business!; Appendix 1: Committing to an Operating Model to Build an Operational Backbone; What Is an Operating Model?; How to Choose among Operating Models; How Does an Operating Model Relate to Building an Operational Backbone?; Appendix 2: Assessing Your Building Blocks for Digital Transformation; Notes; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Appendix 1; Appendix 2; Index |
| 요약 | Practical advice for redesigning ""big, old"" companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. |
| 일반주제명 | Information technology --Management. Entrepreneurship --Technological innovations. Information technology --Management. |
| 언어 | 영어 |
| 바로가기 | URL |
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