Flashman, Gay
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자료유형 | E-BOOK |
---|---|
서명/저자사항 | Powerful B2B content : using brand journalism to create compelling and authentic storytelling/ Gay Flashman. |
개인저자 | Flashman, Gay,author. |
발행사항 | London, United Kingdom ; New York, NY: Kogan Page Limited, 2020. |
형태사항 | 1 online resource (xx, 228 pages). |
기타형태 저록 | Print version: Flashman, Gay. Powerful B2B content London, United Kingdom ; New York, NY : Kogan Page, 2020. 9781789661019 |
ISBN | 1789661005 9781789661002 |
서지주기 | Includes bibliographical references and index. |
요약 | "Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more involved. Building trust and credibility requires time and effort. Powerful B2B Content helps readers understand the importance of a brand narrative and explains how successful organizations can create brand journalism content that has influence and impact. Using the rigor of journalistic practices and constructing content that is developed and crafted with a journalist's sensibility, B2B companies will ensure that stories are engaging and eye-catching, develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains what makes a great story, describes what audiences want to hear and shows the most effective way to deliver it. By creating focused content that is tailored to a B2B audience, Powerful B2B Content will help B2B organizations listen, observe, understand their customer's goals and deliver an experience that their customers know they can trust"-- |
해제 | Provided by publisher. |
일반주제명 | Industrial marketing. Branding (Marketing) Storytelling. Branding (Marketing) Industrial marketing. Storytelling. |
언어 | 영어 |
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