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Value dominant logic : helping individuals and their companies to succeed
Mahajan, Gautam
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| 자료유형 | E-BOOK |
|---|---|
| 서명/저자사항 | Value dominant logic : helping individuals and their companies to succeed/ Gautam Mahajan. |
| 개인저자 | Mahajan, Gautam,1946- author. |
| 발행사항 | New York: Productivity Press, 2018. |
| 형태사항 | 1 online resource: illustrations (black and white). |
| 기타형태 저록 | Print version: Print version: Mahajan, Gautam, 1946- Value dominant logic. New York : Productivity Press, 2018 0367030578 9780367030575 |
| ISBN | 9780367030582 0367030586 9780429627804 0429627807 9780429626166 0429626169 9780429629440 0429629443 |
| 내용주기 | Cover; Title Page; Copyright Page; Table of Contents; Preface; Acknowledgement; About the Author; Value Dominant Logic (VDL): Introduction; This Book; 1. Value Dominant Logic; The Principles of Value Dominant Logic; The Eight Principles of VDL; What Is Value?; The Elements of Value; Value and Satisfaction; Measuring Value; VDL and Value; Value Waiting to Happen; Disruption and Value Waiting to Happen; VDL and Value Waiting to Happen; Value and You; Creating Value for Yourself; Creating Value for Yourself Means Creating Value for Others; Value Starvation; Value, Values and Happiness; Values Understanding What You Find of Value to YouThe Principles of VDL and This Chapter; 2. Value and Disruption, Dilemmas and Decision-Making; Business Dilemmas; Value and Disruption; Does Disruption Create Value or Destroy It?; The Seeds of Disruption; Measuring the Value of Disruption: It's Not Always About the Money; Disruption and Way of Life and VDL; Value Creation and Dilemmas; Ethical and Social Dilemmas; 3. Value, Society and Technology; Value and Society; Society and Technology and Value; Sustainability; Why Do We Need a Framework for Sustainability? Creating Entrepreneurs at the Bottom of the PyramidSocial Networks Including Social Media; Connect and Develop; Technology and Value; Long Run: Think of the Future; Artificial Intelligence and Emotional Intelligence; Technology and Sustainability; The Productivity Conundrum, Why Is Productivity Declining?; Value Creation and Innovation; Value and Government; The Capital System for Sustainability; What Leaders Need to Know; VDL, Sustainability and Technology; 4. Value and Education; Teaching Value Creation; For Business Schools and Other Institutions; The Business School of the Future Some ExamplesWhat Does Value Creation Mean to Students?; Role of Faculty; Education and Technology; Example of Value Creation in Education; At the Michener Center, University of Texas, Austin; What We Learn Is; How VDL Applies; 5. Value Destruction; Co-Destruction; Non-Value-Added Tasks; Value Destruction: Non-Value-Added Tasks Destroy Value; For Customers; Similarly, for Businesses; Morality and Legality; How VDL Applies; 6. The Fundamentals of Value; Nuances of Value; Innate, Latent, Potential, Inherent, Intrinsic and Extrinsic Value; Does Innate Value Remain? Is It Constant? Is Value Constant?Other Value Expressions; Comments Based on SDL and Other Logics Such as Customer Dominant Logic; Measurement of Value; Customer Value Added; Customer Value; Customer Value Creation; Principles of Customer Value Creation; Why Is Customer Value Creation Important Now?; Some Examples of Value Data, and How Companies Have Used This Data; Changing the Rules of the Game in a Service Business; Frank Perdue and the Chicken Business; Decommoditizing a Commodity Business; Integrated Value; Integrated Reporting; VDL and This Chapter; 7. Value Is in The Mind of the Perceiver |
| 요약 | Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. |
| 일반주제명 | Personnel management. Human capital. Corporate culture. Success in business. Corporate culture. Human capital. Personnel management. Success in business. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior BUSINESS & ECONOMICS / Leadership |
| 언어 | 영어 |
| 바로가기 | URL |
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