메세지가 없습니다
상세정보
- 검색상세정보
Strategic internal communication : a practitioner's guide to implementing cutting-edge methods for improved workplace culture
Dahlman, Susanne
- 책이미지
- 서평쓰기
- 서평쓰기
- 책이미지
-
QRcode
- QRcode 사용방법
-
QRcode 사용방법
- QR코드 정의
- 사각형의 가로세로 격자무늬에 다양한 정보를 담고 있는 2차원(매트릭스)형식의 코드로 스마트폰으로 QR코드를 스캔하면 각종 정보를 제공 받을 수 있습니다.
- QR코드 인식프로그램
- 스마트폰 마켓에 들어가면 'QR코드 스캔 프로그램'을 검색해 무료 어플을 다운받아 사용하시면 됩니다.
- 도서정보 QR코드 이용하기
- 도서 상세정보에서 QR코드를 스캔하면, 모바일 웹페이지로 연결되어 해당 도서의 상세정보 및 소장정보 등을 확인 할 수 있습니다.
| 자료유형 | E-BOOK |
|---|---|
| 서명/저자사항 | Strategic internal communication : a practitioner's guide to implementing cutting-edge methods for improved workplace culture/ Susanne Dahlman and Mats Heide. |
| 개인저자 | Dahlman, Susanne,1964- author. Heide, Mats,author, |
| 발행사항 | Abingdon, Oxon : New York, NY: Routledge, 2021. |
| 형태사항 | 1 online resource (xi, 155 pages): illustrations. |
| 기타형태 저록 | Print version: Dahlman, Susanne, 1964- Strategic internal communication Abingdon, Oxon : New York, NY : Routledge, 2021. 9780367435387 |
| ISBN | 9781003005728 1003005721 9781000177411 1000177416 9781000177251 1000177254 9781000177336 1000177335 |
| 기타표준부호 | 10.4324/9781003005728doi |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction: The value of internal communication -- Communicating strategy and change -- The manager's communicative role -- The co-worker's communicative role -- The communication professional's role and assignment -- Digital communication -- Measuring communication -- Summary and the way forward. |
| 요약 | "What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication - work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and to emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization - managers, coworkers and communication professionals. Traditionally there has been too much emphasize on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, professor in strategic communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to that demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students"-- |
| 해제 | Provided by publisher. |
| 일반주제명 | Communication in management. Communication in organizations. Corporate culture. Organizational behavior. Communication in management. Communication in organizations. Corporate culture. Organizational behavior. BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Workplace Culture |
| 언어 | 영어 |
| 바로가기 | URL |
소장정보
청구기호 Browsing
이 분야 인기자료
-
- 공간실험일지 = Space lab file
- 호서대학교. 실내디자인학과
- Spacetime: 시공문화사, 2009
-
- 꾸밈없는 언어 : 미스 반 데어 로에의 말과 건축
- 노이마이어, 프리츠
- 동녘, 2009
-
- 그림이라는 위로 : 불안과 두려움을 지난 화가들이 건네...
- 윤성희
- 빅피시, 2024
-
- 보는 사람, 화가 : 보이지 않는 본질을 끝끝내 바라보...
- 최예선
- 앤의서재, 2024
-
- (혁신기업의 위대한 선택) 스마트 오피스 모델의 탄생 ...
- 김한
- 아침, 2016
태그가 저장되었습니다. 
태그저장 중 오류가 발생하였습니다. 재시도 하십시오. 
개인정보처리방침
주소 : 부산광역시 남구 신선로 428 동명대학교 중앙도서관전화번호 : 051-629-3101~8
COPYRIGHT ⓒ 2016 TONGMYONG UNIVERSITY LIBRARY. ALL RIGHTS RESERVED.
서평 (0 건)
*주제와 무관한 내용의 서평은 삭제될 수 있습니다.
서평추가