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The intelligence revolution : transforming your business with AI
Marr, Bernard
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| 자료유형 | E-BOOK |
|---|---|
| 서명/저자사항 | The intelligence revolution : transforming your business with AI/ Bernard Marr. |
| 개인저자 | Marr, Bernard,author. |
| 발행사항 | New York: Kogan Page, 2020. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Marr, Bernard. The intelligence revolution New York : Kogan Page, 2020. 9781789664348 |
| ISBN | 1789664357 9781789664355 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Intro -- Praise for The Intelligence Revolution -- Title Page -- Copyright -- Dedication -- Table of Contents -- About the author -- Part One: The intelligence revolution -- 01 The transformative impact of the intelligence revolution -- Introducing the intelligence revolution -- What is AI and why is it so transformative? -- About this book -- Endnotes -- 02 How we got to the intelligence revolution -- Defining artificial intelligence -- Nine ways machines are already more human than you might think -- What all this means in practice -- two case studies -- So how did we get here? -- Endnotes Part Two: Artificial intelligence in business -- 03 Artificial intelligence in business -- Which area should you look at first? -- Creating more intelligent products -- Delivering more intelligent services -- Making business processes more intelligent -- Endnotes -- 04 Using AI to make more intelligent products -- Why the rise of smart products matters to your business -- Smart products in the home -- Smart products for mobility and transport -- Smart products for industry and manufacturing -- Smart products for sports and exercise -- Smart products for the health sector -- Endnotes 05 Using AI to provide more intelligent services -- Why your services need to get smarter -- Taking a leaf out of the tech world's book -- Other intelligent services in action -- Endnotes -- 06 Using AI to improve your business operations and processes -- Why apply AI to your business operations and processes? -- Starting with robotic process automation -- Real-world examples of AI-enhanced business functions -- Endnotes -- Part Three: Getting ready for the intelligence revolution -- 07 Finding the AI opportunities in your business -- Forget the technology, AI starts with strategy Pinpointing the AI opportunities in your business -- Learning from other businesses that have been on this AI journey -- Transitioning to an AI business -- will it change your entire business model? -- Endnotes -- 08 Addressing people and culture needs -- How the world of work will change -- Building the right technical skills -- Building the right soft skills -- Building an AI culture in your organization -- Endnotes -- 09 The need for ethics, trust and transparency -- The dangerous side of AI: how AI can be misused The days of trampling over individual privacy and being less than transparent are over -- The 'black box' problem: or, how we don't really understand how AI works -- Avoiding biased AI -- Problems around AI security and hacking -- Facing up to the climate impact of AI -- The ethical human-robot relationship -- Putting it all into practice: using AI ethically in your business -- Endnotes -- 10 AI needs data (lots of data) -- Revisiting the incredible growth in data -- What type and how much data do you need? -- How to find the right data -- Getting your data fit for use -- Endnotes |
| 요약 | "Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how to harness and integrate it with your business strategy. We all know about driverless cars, automated production lines and chatbots but how do you ensure your business keeps up and where do you start? Bestselling author and strategy guru, Bernard Marr, argues that AI absolutely applies to your business and explains how to design an AI strategy that will guarantee its success. The Intelligence Revolution explores the opportunities and challenges that come with this monumental new taskforce that is defining the new standards of business. Guiding us through intelligent products, services and work processes, The Intelligence Revolution illustrates how new technologies are impacting customer experience, product and service design and work efficiency. Bernard Marr delights us with fascinating case studies of businesses excelling at maximizing the potential of AI like Netflix, Autodesk, Disney, Rolls Royce and Amazon"-- |
| 해제 | Provided by publisher. |
| 일반주제명 | Automation --Management. Technological innovations --Management. Artificial intelligence --Industrial applications. Strategic planning. Artificial intelligence --Industrial applications. Automation --Management. Strategic planning. Technological innovations --Management. |
| 언어 | 영어 |
| 바로가기 | URL |
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