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Health care market strategy : from planning to action
Hillestad, Steven G.
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| 자료유형 | E-BOOK |
|---|---|
| 서명/저자사항 | Health care market strategy : from planning to action/ Steven Hillestad and Eric Berkowitz. |
| 개인저자 | Hillestad, Steven G.,author. Berkowitz, Eric N.,author, |
| 판사항 | Fifth edition. |
| 발행사항 | Burlington, Massachusetts: Jones & Bartlett Learning, [2020]. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Hillestad, Steven G. Health care market strategy. Fifth edition. Burlington, Massachusetts : Jones & Bartlett Learning, [2020] 9781284150407 |
| ISBN | 9781284150414 1284150410 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Chapter1. Strategy development and the strategic mindset -- Chapter 2. Understanding the strategic, business, and marketing planning process -- Chapter 3. The challenge of a competitive marketplace -- Chapter 4. Step 1: conducting the internal/external assessment -- Chapter 5. Step 2: creating the mission, vision, and critical success factors -- Chapter 6. Step 3: the strategy/action match -- Chapter 7. Step 4: determining marketing actions -- Chapter 8. Step 5: integration of the marketing plan with the business plan and the strategic plan -- Chapter 9. Step 6: the approval and monitoring process -- Chapter 10. Conclusion -- Appendix A. Consolidated list of key questions to ask in analysis -- Appendix B. Case study: sample strategic plan and marketing plan -- Appendix C. Case study short-form consolidated strategic and marketing plan for smaller clinical organizations. |
| 요약 | "Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. New to this Edition: Updated references to examples of market champions, disruptive organizations and innovative leaders as well as new discussions of the social and business conflicts between 'good market share' and 'bad market share' and potential future disruptive technologies. Updated examples reflecting current business models such as online retailers and online health information websites such as WebMD. Thoroughly updated chapter on the competitive marketplace with material on environmental trends, technology, competition, and shifts in market condition. More discussion on federal policy, Medicare and Medicaid, the ramifications of an aging population, higher costs, strained healthcare systems and an unpredictable congress "-- |
| 해제 | Provided by publisher. |
| 일반주제명 | Medical care --Marketing. Strategic planning. Health services administration. Health services administration. Medical care --Marketing. Strategic planning. POLITICAL SCIENCE / Public Policy / Social Security. POLITICAL SCIENCE / Public Policy / Social Services & Welfare. |
| 언어 | 영어 |
| 바로가기 | URL |
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