Santos, Jose Duarte
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자료유형 | E-BOOK |
---|---|
서명/저자사항 | Digital marketing strategies for tourism, hospitality, and airline industries/ JoseÌ Duarte Santos, OÌscar Lima Silva [editors]. |
개인저자 | Santos, Jose Duarte,1966- editor, Silva, Oscar Lima,1970- editor, |
단체저자명 | IGI Global,publisher. |
발행사항 | Hershey, PA: IGI Global, [2020]. |
형태사항 | 1 online resource. |
총서사항 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
기타형태 저록 | Print version: 1522597832 9781522597834 |
ISBN | 1522597859 9781522597858 |
기타표준부호 | 10.4018/978-1-5225-9783-4doi |
서지주기 | Includes bibliographical references and index. |
내용주기 | Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities. |
요약 | ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"-- |
해제 | Provided by publisher. |
일반주제명 | Telemarketing. Tourism --Technological innovations. Hospitality industry --Technological innovations. Airlines --Technological innovations. |
언어 | 영어 |
바로가기 | URL |
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