Kliatchko, Jerry G.
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자료유형 | E-BOOK |
---|---|
서명/저자사항 | Integrated marketing communication : putting the human person at the core/ by Jerry G. Kliatchko. |
개인저자 | Kliatchko, Jerry G.,author. |
발행사항 | Newcastle upon Tyne, UK: Cambridge Scholars Publishing, 2020. |
형태사항 | 1 online resource. |
기타형태 저록 | Print version: 1527541045 9781527541047 |
ISBN | 1527542394 9781527542396 |
서지주기 | Includes bibliographical references. |
요약 | This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand. |
일반주제명 | Communication in marketing. |
언어 | 영어 |
바로가기 | URL |
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