Solomon, Michael R.
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자료유형 | 도서 |
---|---|
서명/저자사항 | Consumer behavior: buying, having, and being /: Michael R. Solomon, Saint Joseph's University. |
개인저자 | Solomon, Michael R. |
판사항 | 12th ed., global ed. |
발행사항 | Hoboken, NJ: Pearson, 2018. |
형태사항 | 623 p.: col. ill.; 28 cm. |
가격정보 | 가격불명 |
ISBN | 9781292153100 (pbk.) 1292153105 (pbk.) |
일반주기 |
Revised edition of the author's Consumer behavior, [2017]
|
내용주기 | Foundations of consumer behavior -- Buying, having, and being: an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self : mind, gender, and body -- Personality, lifestyles, and values -- Choosing and using products -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture. |
일반주제명 | Consumer behavior. |
분류기호 | 326.184 |
언어 | 한국어 |
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