Fleming, Noah
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자료유형 | E-BOOK |
---|---|
서명/저자사항 | Evergreen [electronic resource]: cultivate the enduring customer loyalty that keeps your business thriving/ Noah Fleming. |
개인저자 | Fleming, Noah, |
발행사항 | New York: American Management Association, [2015]. |
형태사항 | 1 online resource (1 volume): illustrations. |
기타형태 저록 | Print version : Fleming, Noah. Evergreen. New York : American Management Association, [2015] 9780814434437 |
ISBN | 9780814434444 0814434444 |
서지주기 | Includes bibliographical references and index. |
요약 | All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profitable relationships with loyal customers. These are the people who keep companies flourishing, in every economic condition-and focusing on them is the path to sustainable growth and success. Filled with stories and examples, the book explains how to merge the personal touch with high-tech tools to tru. |
일반주제명 | Customer relations. Customer loyalty. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. Customer loyalty. Customer relations. |
언어 | 영어 |
바로가기 | URL |
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