Steinberg, Abigail
QRcode
자료유형 | E-BOOK |
---|---|
서명/저자사항 | Recipe for success [electronic resource]: an insider's guide to bringing your natural food to market/ Abigail Steinberg. |
개인저자 | Steinberg, Abigail,author, |
발행사항 | New York: AMACOM--American Management Association, [2016]. |
형태사항 | 1 online resource (xii, 177 pages). |
기타형태 저록 | Print version: Steinberg, Abigail. Recipe for success 9780814436868 |
ISBN | 9780814436875 0814436870 |
서지주기 | Includes bibliographical references index. |
내용주기 | Foreword -- Why am I writing this book? -- Bringing your food to market -- Locked and loaded : from concept to retail ready -- Distributors : a necessary partner -- Shelf space : how to own your retail shelf space -- Brokers : what you need to know -- Trade shows and table tops -- Free-fills, demos, ads, and discounts -- The game plan : stay small, get bigger, or sell? -- The summit : crossing over to the mainstream marketplace -- Conclusion -- Glossary. |
요약 | Your special spicy pickles. Your crunchy coconut granola. The cookie recipe so good that no one believes it's gluten-free….With the ever-increasing demand for natural foods, the time may be right to turn your culinary hobby into a moneymaker. But the path to retail success is strewn with obstacles—unless you have the guidance of someone who's been there and done it. Who is your target market? What sets your product apart? What's your perfect price point? Recipe for Success gives you the benefit of an expert's in-depth experience, taking you from initial conception to cashing out—and covering everything in between |
일반주제명 | Natural foods industry. Marketing. Success in business. COOKING --General. Marketing. Natural foods industry. Success in business. |
언어 | 영어 |
바로가기 | URL |
서평 (0 건)
*주제와 무관한 내용의 서평은 삭제될 수 있습니다.
서평추가