Bothma, Neels
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자료유형 | E-BOOK |
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서명/저자사항 | e-Marketing in the South African context [electronic resource]/ Cornelius Bothma (editor), Melanie Gopaul (co-editor). |
개인저자 | Bothma, Neels,editor, Gopaul, Melanie,editor, |
발행사항 | Cape Town, South Africa: Juta and Company Ltd, 2015. |
형태사항 | 1 online resource (xiii, 342 pages). |
ISBN | 9781485114789 1485114780 |
서지주기 | Includes bibliographical references and index. |
요약 | The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.. |
주제명(지명) | South Africa. --fast |
일반주제명 | Internet marketing --South Africa. Telemarketing --South Africa. Web sites --South Africa --Marketing. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internet marketing. Telemarketing. Web sites --Marketing. |
언어 | 영어 |
바로가기 | URL |
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