Galloway, Scott
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자료유형 | 도서 |
---|---|
서명/저자사항 | The four : the hidden DNA of Amazon, Apple, Facebook, and Google/ Scott Galloway. |
개인저자 | Galloway, Scott,1964-, |
발행사항 | New York: Portfolio/Penguin, 2017. |
형태사항 | viii, 310 p.: ill.; 23 cm. |
가격정보 | |
ISBN | 9780525533306 (pbk.) 0525533303 (pbk.) |
서지주기 | Includes bibliographical references and index. |
내용주기 | The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index. |
주제명(단체명) | Amazon.com (Firm) Apple Computer, Inc. Facebook (Firm) Google (Firm) |
일반주제명 | Information services industry --History. Internet industry --History. |
분류기호 | 325 |
언어 | 영어 |
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