Gillan, Jennifer
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자료유형 | 도서 |
---|---|
서명/저자사항 | Television and new media : must-click TV/ Jennifer Gillan. |
개인저자 | Gillan, Jennifer, |
발행사항 | New York: Routledge, 2011. |
형태사항 | viii, 313 p.; 24 cm. |
가격정보 | $129.94 |
ISBN | 9780415802383 (pbk. : alk. paper) |
서지주기 | Includes bibliographical references (p. [290]-301) and index. |
내용주기 | Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion. |
일반주제명 | Television programs --United States. Television programs --United States --Rating. Television broadcasting --Technological innovations --United States. Convergence (Telecommunication) Television viewers --United States. |
분류기호 | 331.541 |
언어 | 영어 |
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