Waite, Brandon C.
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자료유형 | E-BOOK |
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서명/저자사항 | Understanding and using social media on college campuses [electronic resource]: a practical guide for higher education professionals/ Brandon C. Waite and Darren A. Wheeler. |
개인저자 | Waite, Brandon C.,author, Wheeler, Darren A.,1968- author, |
발행사항 | Lanham: Rowman & Littlefield, A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc., [2016]. |
형태사항 | 1 online resource. |
기타형태 저록 | Print version: Waite, Brandon C., author. Understanding and using social media on college campuses Lanham : Rowman & Littlefield, A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc., [2016] 9781475826937 |
ISBN | 9781475826951 1475826958 |
서지주기 | Includes bibliographical references and index. |
내용주기 | _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack |
요약 | The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all approach to social media use on campuses for one that is based upon structured inquiry, individuals can discern their unique campus environment and prepare for the challenges and opportunities they are likely to encounter. In addition to explaining why social media use on college campuses is glaringly inconsistent, the book highlights the approaches faculty and staff might take when designing and implementing social media initiatives, given the type of environment in which they work. It also introduces strategies these actors and administrators can utilize to strengthen their ITEs, ultimately facilitating the successful incorporation of social media technology into campus communications. |
일반주제명 | Internet in higher education. Social media. EDUCATION --Higher. Internet in higher education. Mass media in education. Social media. EDUCATION --Higher. |
언어 | 영어 |
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