Lockhart, Johanna
QRcode
자료유형 | E-BOOK |
---|---|
서명/저자사항 | Fundamentals of school marketing [electronic resource]/ Johanna M. Lockhart. |
개인저자 | Lockhart, Johanna,1971-, |
발행사항 | Lanham, Maryland: Rowman & Littlefield, 2016. |
형태사항 | 1 online resource. |
기타형태 저록 | Print version: Lockhart, Johanna, 1971- Fundamentals of school marketing Lanham, Maryland : Rowman & Littlefield, 2016 9781475829952 |
ISBN | 9781475829976 1475829973 |
서지주기 | Includes bibliographical references. |
내용주기 | School marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication. |
요약 | Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend. |
주제명(지명) | United States. --fast |
일반주제명 | Schools --United States --Marketing. Schools --Marketing. Schools - United States - Marketing. BUSINESS & ECONOMICS / Industries / General |
언어 | 영어 |
바로가기 | URL |
서평 (0 건)
*주제와 무관한 내용의 서평은 삭제될 수 있습니다.
서평추가