Siemieniako, Dariusz
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자료유형 | E-BOOK |
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서명/저자사항 | B2B relationship marketing management in trade fair activity [electronic resource]/ by Dariusz Siemieniako and Marcin Gebarowski. |
개인저자 | Siemieniako, Dariusz,author, Gebarowski, Marcin,author, |
발행사항 | Newcastle upon Tyne: Cambridge Scholars Publishing, 2016. |
형태사항 | 1 online resource (163 pages). |
기타형태 저록 | Print version: Siemieniako, Dariusz. B2b relationship marketing management in trade fair activity. 1st unabridged. [S.l.] : Cambridge Scholars Publis, 2016 9781443883641 |
ISBN | 9781443893107 1443893102 |
서지주기 | Includes bibliographical references. |
내용주기 | Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships. |
일반주제명 | Relationship marketing --Management. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
언어 | 영어 |
바로가기 | URL |
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