Colon, Geoffrey
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자료유형 | E-BOOK |
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서명/저자사항 | Disruptive marketing [electronic resource]: what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal/ Geoffrey Colon ; foreword by Gemma Craven. |
개인저자 | Colon, Geoffrey,author, |
발행사항 | New York: American Management Association (AMACOM), [2016]. |
형태사항 | 1 online resource. |
기타형태 저록 | Print version: Colon, Geoffrey. Disruptive marketing. New York : American Management Association (AMACOM) [2016] 9780814437391 |
ISBN | 9780814437407 0814437400 |
서지주기 | Includes bibliographical references and index. |
내용주기 | Foreword / Gemma Craven, Director of Social & Mobile at McCann -- Preface -- Introduction what if? -- A world without rules -- The disruptive mindset : create, engage, adapt -- The disruptive continuum : perpetual change -- Creative disruption in the anti-organization age -- Stop hiring MBAs : your business needs "hybrids" to succeed -- The new personality of marketing success -- The disruptive marketer's mindset : punk rocker, new parent, soccer player -- The genius of tinkerers and "temporary" marketers -- The building blocks of disruptive marketing -- Content is king : but distribution is queen -- Social by design and the advent of the post-digital age -- New rules for the disruptive marketer -- Rule #1: Always be listening -- Rule #2: Don't be lured by bright, shiny objects -- Rule #3: Give back : ethics as the new marketing -- Epilogue -- Afterword -- Appendix -- Endnotes. |
일반주제명 | Branding (Marketing) Branding (Marketing) BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
언어 | 영어 |
바로가기 | URL |
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