Bruenger, David
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자료유형 | E-BOOK |
---|---|
서명/저자사항 | Making money, making music [electronic resource]: history and core concepts/ David Bruenger. |
개인저자 | Bruenger, David,1953- author, |
발행사항 | Oakland, California: University of California Press, [2016]. |
형태사항 | 1 online resource. |
기타형태 저록 | Print version: Bruenger, David, 1953- Making money, making music. Oakland, California : University of California Press, [2016] 9780520292581 |
ISBN | 9780520966062 0520966066 |
서지주기 | Includes bibliographical references and index. |
내용주기 | Musical experience as transaction -- Transience to permanence -- The rise of commercial markets -- Media revolutions -- Convergence and crossover -- Masssification -- Scaling and selling live performance -- Visual media -- Artists, audiences, and brands -- Digitization -- State of the art. |
요약 | "Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher. |
일반주제명 | Music trade. Music trade. MUSIC / Genres & Styles / Classical MUSIC / Reference |
언어 | 영어 |
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