Newman, Bruce I.
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자료유형 | E-BOOK |
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서명/저자사항 | (The)Marketing revolution in politics [electronic resource]: what recent U.S. presidential campaigns can teach us about effective marketing/ Bruce I. Newman. |
개인저자 | Newman, Bruce I.,author, |
발행사항 | Toronto, Ontario: Rotman-UTP Publishing, [2016]. |
형태사항 | 1 online resource (xi, 205 pages): illustrations. |
기타형태 저록 | Print version: Newman, Bruce I. Marketing revolution in politics. Toronto, Ontario : Rotman-UTP Publishing, [2016] 9781442647992 |
ISBN | 9781442669734 144266973X |
서지주기 | Includes bibliographical references and index. |
내용주기 | The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management. |
요약 | "For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description. |
일반주제명 | Political campaigns --United States. Campaign management --United States. Advertising, Political --United States. Communication in politics --United States. Marketing --Political aspects --United States. POLITICAL SCIENCE / Political Process / Elections POLITICAL SCIENCE / Political Process / General |
언어 | 영어 |
바로가기 | URL |
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