Leventhal, Barry
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자료유형 | E-BOOK |
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서명/저자사항 | Geodemographics for marketers [electronic resource]: using location analysis for research and marketing/ Barry Leventhal. |
개인저자 | Leventhal, Barry,author, |
발행사항 | London ; Philadelphia: Kogan Page, 2016. |
형태사항 | 1 online resource (xxvi, 203 pages): illustrations, maps. |
총서사항 | Marketing science series |
기타형태 저록 | Print version: Leventhal, Barry, author. Geodemographics for marketers 9780749473822 |
ISBN | 9780749473839 0749473835 |
서지주기 | Includes bibliographical references and index. |
내용주기 | An overview of geodemographics -- Big data and geodemographics -- Key data sources -- Geodemographic classification systems -- Other types of geodemographic discriminators -- The mechanics of using geodemographics -- Applications in various industry sectors -- Choosing a geodemographic classification -- The international perspective -- Creating your own information products -- Looking to the future. |
일반주제명 | Marketing research. Geodemographics. Consumers --Research. Consumers --Research. Geodemographics. Marketing research. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
언어 | 영어 |
바로가기 | URL |
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