Kapferer, Jean-Noel
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자료유형 | E-BOOK |
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서명/저자사항 | Kapferer on luxury [electronic resource]: how luxury brands can grow yet remain rare/ Jean-Noe?l Kapferer. |
개인저자 | Kapferer, Jean-Noel, |
발행사항 | London ; Philadelphia: Kogan Page, 2015. |
형태사항 | 1 online resource. |
기타형태 저록 | Print version: Kapferer, Jean-Noe?l. Kapferer on luxury 9780749474362 |
ISBN | 9780749474379 0749474378 |
서지주기 | Includes bibliographical references and index. |
내용주기 | Sustaining the luxury dream: challenges and insights -- Abundant rarity: the key to luxury growth -- The artification of luxury: from artisans to artists -- Luxury after the crisis: pro logo or no logo? -- Why luxury should not delocalize: a critique of a growing tendency -- Internet and luxury: under-adopted or ill-adapted? -- Does luxury have a minimum price?: An exploratory study into consumers' psychology of luxury prices -- All that glitters is not green: the challenge of sustainable luxury -- Not all luxuries act alike: the distinct business models of luxury brands -- The LVMH-Bulgari agreement: what changes in the luxury market lead family companies to sell up? -- Developing luxury brands within luxury groups: synergies without dilution? |
일반주제명 | Luxuries --Marketing. Luxury goods industry. Product management. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Luxuries --Marketing. Luxury goods industry. Product management. Markenpolitik Luxusgut Markenartikel Marketingstrategie |
언어 | 영어 |
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