Coville, Andrea
QRcode
자료유형 | E-BOOK |
---|---|
서명/저자사항 | Relevance [electronic resource]: the power to change minds and behavior and keep you ahead of the competition/ by Andrea Coville, Chief Executive Officer, Brodeur Partners ; with Paul B. Brown. |
개인저자 | Coville, Andrea,author, |
판사항 | First Edition. |
발행사항 | Brookline, MA: Bibliomotion, books + media, 2014. |
형태사항 | 1 online resource (viii, 178 pages): illustrations. |
기타형태 저록 | Print version: Coville, Andrea, author. Relevance. First Edition 9781937134822 |
ISBN | 9781937134839 1937134830 |
일반주기 |
Includes index.
|
내용주기 | Are you relevant? -- Everything is personal -- Dimensions of relevance (I): quantitative -- Dimensions of relevance (II): qualitative -- Dimensions of relevance (III): circumstances -- Why are we making this effort? -- How to become (and stay) relevant -- Relevance and innovation -- How to become irrelevant -- How to regain relevance -- Appendix organizational relevance : frameworks and profiles -- Index -- About the author. |
일반주제명 | Competition. Meaning (Psychology) --Social aspects. Consumer behavior. BUSINESS & ECONOMICS / Advertising & Promotion |
언어 | 영어 |
바로가기 | URL |
서평 (0 건)
*주제와 무관한 내용의 서평은 삭제될 수 있습니다.
서평추가