Berghaus, Benjamin
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자료유형 | E-BOOK |
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서명/저자사항 | (The)Management of luxury [electronic resource]: a practitioner's handbook/ [edited by] Benjamin Berghaus, Gu?nter Mu?ller-Stewens and Sven Reinecke. |
개인저자 | Berghaus, Benjamin,editor, Mu?ller-Stewens, Gu?nter,editor, Reinecke, Sven,editor, |
발행사항 | London ; Philadelphia: Kogan Page, 2014. |
형태사항 | 1 online resource (448 pages): illustrations. |
기타형태 저록 | Print version: Management of luxury. London ; Philadelphia : Kogan Page, 2014 9780749471668 |
ISBN | 9780749471675 0749471670 |
서지주기 | Includes bibliographical references and index. |
내용주기 | Part One. The luxury market -- Part Two. Luxury brand strategy -- Part Three. Luxury business strategy -- Part Four. Luxury responsibility. |
요약 | "In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market"-- |
해제 | Provided by publisher. |
일반주제명 | Luxury goods industry --Management. Luxuries --Marketing. Affluent consumers. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
언어 | 영어 |
바로가기 | URL |
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