Kotler, Philip
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자료유형 | E-BOOK |
---|---|
서명/저자사항 | Confronting capitalism [electronic resource]: real solutions for a troubled economic system/ Philip Kotler. |
개인저자 | Kotler, Philip, |
판사항 | 1 Edition. |
발행사항 | New York: AMACOM--American Management Association, 2015. |
형태사항 | 1 online resource. |
기타형태 저록 | Print version: Kotler, Philip. Confronting capitalism. 1 Edition 9780814436455 |
ISBN | 9780814436462 0814436463 |
일반주기 |
Includes index.
|
내용주기 | Preface: creating high performance capitalism -- The fourteen shortcomings of capitalism -- The persistent problem of poverty -- Growing income inequality -- Worker well-being -- Job creation in the face of growing automation -- The need for companies to cover their social costs -- The exploitation of the environment -- Business cycles and economic instability -- The focus on narrow self-interest -- Dealing with the debt burden and financial regulation -- How politics subverts economics -- Capitalism's short-term orientation -- Questionable marketing outputs -- Setting the right gdp growth rate -- Creating happiness as well as goods -- Epilogue -- Index. |
일반주제명 | Capitalism. Capitalism --Social aspects. Economic policy. Capitalism. Capitalism --Social aspects. Economic policy. BUSINESS & ECONOMICS / Economics / General BUSINESS & ECONOMICS / Reference |
언어 | 영어 |
바로가기 | URL |
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