메세지가 없습니다
상세정보
- 검색상세정보
Brand psychology consumer perceptions, corporate reputations [electronic resource]
Gabay, Jonathan
- 책이미지
- 서평쓰기
- 서평쓰기
- 책이미지
-
QRcode
- QRcode 사용방법
-
QRcode 사용방법
- QR코드 정의
- 사각형의 가로세로 격자무늬에 다양한 정보를 담고 있는 2차원(매트릭스)형식의 코드로 스마트폰으로 QR코드를 스캔하면 각종 정보를 제공 받을 수 있습니다.
- QR코드 인식프로그램
- 스마트폰 마켓에 들어가면 'QR코드 스캔 프로그램'을 검색해 무료 어플을 다운받아 사용하시면 됩니다.
- 도서정보 QR코드 이용하기
- 도서 상세정보에서 QR코드를 스캔하면, 모바일 웹페이지로 연결되어 해당 도서의 상세정보 및 소장정보 등을 확인 할 수 있습니다.
| 자료유형 | E-BOOK |
|---|---|
| 서명/저자사항 | Brand psychology [electronic resource]: consumer perceptions, corporate reputations/ Jonathan Gabay. |
| 개인저자 | Gabay, Jonathan, |
| 발행사항 | London ; Philadelphia: Kogan Page, 2015. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Gabay, Jonathan. Brand psychology 9780749471736 |
| ISBN | 9780749471743 0749471743 |
| 내용주기 | Machine generated contents note: Left Lobe -- Chapter 1: Introduction -- Chapter 2: Lies, excuses and further justifications for inconvenient truths -- Chapter 3: Brains, brands, bytes and Bolshevik brawls -- Chapter 4: Getting to know you -- from reputation in the cloud to big data on chips -- Chapter 5: Smoke and mirroring -- Chapter 6: Rings of confidence -- Chapter 7: Egg whites, white wash and Snow flakes -- Chapter 8: Flattered trusted minds and fluttery trusting hearts -- Chapter 9: Under the influence -- Chapter 10: Believing is not seeing. Seeing is believing -- Chapter 11: From addictive self-interest to interesting selves -- Chapter 12: Brand me -- Chapter 13: Maslow -- misunderstood? -- Chapter 14: The Church of Brand Ideology: open for redemption, 24/7Right Lobe -- Chapter 15: In the spotlight -- Chapter 16: Can we still be friends? -- Chapter 17: Oh Lord it's hard to be humble when you're perfect in every way -- Chapter 18: The cold-hearted wolf thrives on warm-blooded sheep -- Chapter 19: Big boys don't cry -- Chapter 20: The authentic employer brand -- Chapter 21: Brand stories -- tell, don't yell -- Chapter 22: Rhetoric rules reasoning -- Chapter 23: The final question first . |
| 요약 | "Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them, with examples such as e-cigarette legislation, the London 2012 Olympics, the iPhone 5S's fingerprint ID technology and Miley Cyrus.He answers key questions about brand and reputation management, including: --Why do we trust some brands more than others? --How important is integrity for a brand's survival? --How can brand confidence be rebuilt during a crisis?Combining practical, how-to advice on media relationships and crisis management, with an exploration of reputation psychology and consumer motivation, Brand Psychology reveals how to build a meaningful brand that resonates with the public"-- |
| 요약 | "Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public"-- |
| 해제 | Provided by publisher. |
| 해제 | Provided by publisher. |
| 일반주제명 | Branding (Marketing) --Psychological aspects. Brand name products --Psychological aspects. Customer loyalty. Corporate image. BUSINESS & ECONOMICS / Consumer Behavior. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| 언어 | 영어 |
| 바로가기 | URL |
소장정보
청구기호 Browsing
이 분야 인기자료
-
- 보는 사람, 화가 : 보이지 않는 본질을 끝끝내 바라보...
- 최예선
- 앤의서재, 2024
-
- 꾸밈없는 언어 : 미스 반 데어 로에의 말과 건축
- 노이마이어, 프리츠
- 동녘, 2009
-
- 그림이라는 위로 : 불안과 두려움을 지난 화가들이 건네...
- 윤성희
- 빅피시, 2024
-
- 공간실험일지 = Space lab file
- 호서대학교. 실내디자인학과
- Spacetime: 시공문화사, 2009
-
- (혁신기업의 위대한 선택) 스마트 오피스 모델의 탄생 ...
- 김한
- 아침, 2016
태그가 저장되었습니다. 
태그저장 중 오류가 발생하였습니다. 재시도 하십시오. 
개인정보처리방침
주소 : 부산광역시 남구 신선로 428 동명대학교 중앙도서관전화번호 : 051-629-3101~8
COPYRIGHT ⓒ 2016 TONGMYONG UNIVERSITY LIBRARY. ALL RIGHTS RESERVED.
서평 (0 건)
*주제와 무관한 내용의 서평은 삭제될 수 있습니다.
서평추가