Schaefer, Wolfgang
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자료유형 | E-BOOK |
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서명/저자사항 | Rethinking prestige branding [electronic resource]: secrets of the ueber-brands/ Wolfgang Schaefer, J.P. Kuehlwein. |
개인저자 | Schaefer, Wolfgang,author, Kuehlwein, J. P.,author, |
발행사항 | London ; Philadelphia: Kogan Page, [2015]. |
형태사항 | 1 online resource: illustrations. |
기타형태 저록 | Print version: Schaefer, Wolfgang. Rethinking prestige branding 9780749470036 |
ISBN | 9780749470043 0749470046 |
서지주기 | Includes bibliographical references and index. |
일반주제명 | Branding (Marketing) Brand name products. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
언어 | 영어 |
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