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Event planning and management a practical handbook for PR and events professionals [electronic resource]
Dowson, Ruth
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| 자료유형 | E-BOOK |
|---|---|
| 서명/저자사항 | Event planning and management [electronic resource]: a practical handbook for PR and events professionals/ Ruth Dowson, David Bassett. |
| 개인저자 | Dowson, Ruth, Bassett, David,1975-, |
| 발행사항 | London ; Philadelphia: Kogan Page, 2015. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Dowson, Ruth. Event planning and management 9780749471392 |
| ISBN | 9780749471408 0749471409 |
| 요약 | "According to the U.S. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers. Event Planning and Management introduces the events industry as an exciting, innovative, and highly challenging environment in which to work, and offers a structured, practical approach to planning and managing events. From initial planning, choosing a location, and creating a program, the book goes through the process of building and working with a team, dealing with stakeholders and sponsors, promoting an event, essential financial and procurement considerations, and finally evaluating the event. Each stage is fully supported with online resources including podcasts, case studies, templates, useful internet links, checklists, and quizzes to make up a complete event planner's toolkit. Balancing coverage of key theory and models with essential practical guidance, tools, and a wide variety of case studies from around the world, this is an ideal handbook for students and practitioners"-- |
| 요약 | "The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources, including templates, quizzes and podcasts to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from around the world, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date"-- |
| 해제 | Provided by publisher. |
| 해제 | Provided by publisher. |
| 일반주제명 | SOCIAL SCIENCE --Customs & Traditions. Special events --Planning. Special events --Management. BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Management. Special events --Management. Special events --Planning. |
| 언어 | 영어 |
| 바로가기 | URL |
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