Berry, Michael J. A
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자료유형 | 도서 |
---|---|
서명/저자사항 | Data mining techniques : for marketing, sales, and customer relationship management/ Michael J.A. Berry, Gordon S. Linoff. |
개인저자 | Berry, Michael J. A. Linoff, Gordon. |
판사항 | 2nd ed. |
발행사항 | Indianapolis, Ind.: Wiley Pub., 2004. |
형태사항 | xxv, 643 p.: ill.; 24 cm. |
가격정보 | \37000 |
ISBN | 9780471470649 (paper/website) 0471470643 (paper/website) |
일반주기 |
Includes index.
|
내용주기 | Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. |
일반주제명 | Data mining. Marketing -- Data processing. Business -- Data processing. |
분류기호 | 325.7 |
언어 | 영어 |
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