Ariely, Dan
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자료유형 | 도서 |
---|---|
서명/저자사항 | Predictably irrational : the hidden forces that shape our decisions/ Dan Ariely. |
개인저자 | Ariely, Dan. |
판사항 | Revised and expanded ed. |
발행사항 | New York: Harper Perennial, 2010. |
형태사항 | xxii, 349 p.: ill.; 21 cm. |
가격정보 | $15.99 |
ISBN | 9780061353246 (pbk.) 0061353248 (pbk.) |
서지주기 | Includes bibliographical references (p. [335]-349). |
요약 | An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. |
일반주제명 | Decision making. Economics -- Psychological aspects. Consumer behavior. |
분류기호 | 181.91 |
언어 | 영어 |
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