Heinemann, Gerrit
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자료유형 | 도서 |
---|---|
서명/저자사항 | Social - local - mobile : the future of location-based services/ Gerrit Heinemann, Christian Gaiser. |
개인저자 | Heinemann, Gerrit. Gaiser, Christian. |
발행사항 | New York: Springer, 2014. |
형태사항 | xiv, 206 p.: ill.; 25 cm. |
총서사항 | Management for professionals |
가격정보 | |
ISBN | 9783662439630 (hbk.) 3662439638 (hbk.) |
일반주기 |
Translation of : SoLoMo : always-on im Handel
|
서지주기 | Includes bibliographical references and index. |
내용주기 | "Always-on and Always-in-touch" - the New Buying Behavior -- Social Commerce as Base Factor No. 1 for SoLoMo -- Location-based Services as Base Factor No. 2 for SoLoMo -- Mobile Commerce as Base Factor No. 3 for SoLoMo -- Study - Status and Potential of Location-based Service. |
통일서명 | SoLoMo : always-on im Handel. English |
일반주제명 | Electronic commerce. Mobile commerce. Social media. Location-based services. |
분류기호 | 326.161 |
언어 | 영어 |
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