Kerin, Roger A
QRcode
자료유형 | 도서 |
---|---|
서명/저자사항 | Strategic marketing problems : cases and comments/ Roger A. Kerin, Robert A. Peterson. |
개인저자 | Kerin, Roger A. Peterson, Robert A. (Robert Allen), 1944- |
판사항 | 12th ed. |
발행사항 | Upper Saddle River, N.J.: Prentice Hall, 2010. |
형태사항 | xi, 708 p.: ill., maps; 29 cm. |
가격정보 | $220 |
ISBN | 9780136107064 (casebound : alk. paper) 0136107060 (casebound : alk. paper) |
서지주기 | Includes bibliographical references and indexes. |
내용주기 | Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. |
일반주제명 | Marketing -- Decision making -- Case studies. Marketing -- Management -- Case studies. |
분류기호 | 326.184 |
언어 | 영어 |
서평 (0 건)
*주제와 무관한 내용의 서평은 삭제될 수 있습니다.
서평추가