Linoff, Gordon
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자료유형 | 도서 |
---|---|
서명/저자사항 | Data mining techniques: for marketing, sales, and customer relationship management/ Gordon S. Linoff, Michael J. A. Berry. |
개인저자 | Linoff, Gordon. Berry, Michael J. A. |
판사항 | 3rd ed. |
발행사항 | Indianapolis, IN: Wiley Pub., c2011. |
형태사항 | xl, 847 p.: ill.; 24 cm. |
가격정보 | $49.95 |
ISBN | 9780470650936 (pbk.) 0470650931 (pbk.) |
일반주기 |
Includes index.
|
내용주기 | What is data mining and why do it? -- Data mining applications in marketing and customer relationship management -- The data mining process -- Statistics 101: what you should know about data -- Descriptions and prediction: profiling and predictive modeling -- Data mining using classic statistical techniques -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches: memory-based reasoning and collaborative filtering -- Knowing when to worry: using survival analysis to understand customers -- Genetic algorithms and swarm intelligence -- Tell me something new: pattern discovery and data mining -- Finding islands of similarity : automatic cluster detection -- Alternative approaches to cluster detection -- Market basket analysis and association rules -- Link analysis -- Data warehousing, OLAP, analytic sandboxes, and data mining -- Building customer signatures -- Derived variables: making the data mean more -- Too much of a good thing? Techniques for reducing the number of variables -- Listen carefully to what your customers say: text mining. |
일반주제명 | Data mining. Marketing -- Data processing. Business -- Data processing. |
분류기호 | 005.76 |
언어 | 영어 |
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