Peppers, Don
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자료유형 | 도서 |
---|---|
서명/저자사항 | Managing customer relationships: a strategic framework/ Don Peppers, Martha Rogers. |
개인저자 | Peppers, Don. Rogers, Martha,1952-. |
판사항 | 2nd ed. |
발행사항 | Hoboken, N.J.: Wiley, c2011. |
형태사항 | xv, 512 p.: ill.; 26 cm. |
가격정보 | $79.95 |
ISBN | 9780470423479 (cloth) 0470423471 (cloth) |
서지주기 | Includes bibliographical references and index. |
내용주기 | Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others. |
일반주제명 | Customer relations -- Management. Consumers' preferences. Relationship marketing. Information storage and retrieval systems -- Marketing. |
분류기호 | 325.512 |
언어 | 영어 |
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