Horlings, Sandra
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자료유형 | E-BOOK |
---|---|
서명/저자사항 | Brands with a conscience [electronic resource]: how to build a successful and responsible brand/ [edited by] Sandra Horlings and Nicholas Ind. |
개인저자 | Horlings, Sandra,editor, Ind, Nicholas,editor, |
발행사항 | London ; Philadelphia: Kogan Page Limited, 2016. |
형태사항 | 1 online resource. |
ISBN | 9780749475451 0749475455 |
일반주기 |
Includes index.
|
서지주기 | Includes bibliographical references and index. |
요약 | Providing a set of foundational attributes to help guide a strategy for responsible growth, this inspiring book includes a range of practical tools that bring these concepts together to guide managers in building a brand strategy based on real world experience. -- |
해제 | Edited summary from book. |
일반주제명 | Branding (Marketing) Social responsibility of business. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. Branding (Marketing) Social responsibility of business. |
언어 | 영어 |
바로가기 | URL |
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