Berger, Arthur Asa
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자료유형 | E-BOOK |
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서명/저자사항 | Ads, fads, and consumer culture [electronic resource]: advertising's impact on American character and society/ Arthur Asa Berger. ; with illustrations by the author. |
개인저자 | Berger, Arthur Asa,1933- author, illustrator, |
판사항 | Fifth edition. |
발행사항 | Lanham: Rowman & Littlefield, [2015]. |
형태사항 | 1 online resource (xxiii, 249 pages): illustrations. |
기타형태 저록 | Print version: Berger, Arthur Asa, 1933- Ads, fads, and consumer culture. Fifth edition. Lanham, Maryland : Rowman & Littlefield, [2015] 9781442241244 |
ISBN | 9781442241268 1442241268 |
서지주기 | Includes bibliographical references and index. |
내용주기 | FOREWORD; PREFACE TO THE FIFTH EDITION; ACKNOWLEDGMENTS; CHAPTER 1. ADVERTISING IN AMERICAN SOCIETY; CHAPTER 2. CONSUMER CULTURES; CHAPTER 3. ADVERTISING AND THE COMMUNICATION PROCESS; CHAPTER 4. RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES; CHAPTER 5. SEXUALITY AND GENDER IN ADVERTISING; CHAPTER 6. POLITICAL ADVERTISING; CHAPTER 7. THE MARKETING SOCIETY; CHAPTER 8. ANALYZING PRINT ADVERTISEMENTS: or: Six Ways of Looking at a Fidji Perfume Advertisement; CHAPTER 9. ANALYZING TELEVISION COMMERCIALS; CHAPTER 10. WHERE NEXT?; GLOSSARY; ANNOTATED BIBLIOGRAPHY; BIBLIOGRAPHY; INDEX. |
요약 | <Span style=""font-style:italic;"">Ads, Fads, and Consumer Culture -now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society. |
주제명(지명) | United States. --fast |
일반주제명 | Advertising --United States. Popular culture --United States. Consumer education --United States. Advertising --United States. Consumer education --United States. Popular culture --United States. BUSINESS & ECONOMICS --Advertising & Promotion. Advertising. Consumer education. Popular culture. Reclame. Populaire cultuur. Consumentenvoorlichting. |
언어 | 영어 |
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