Williams, Kevin
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자료유형 | E-BOOK |
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서명/저자사항 | The out-of-home immersive entertainment frontier [electronic resource]: expanding interactive boundaries in leisure facilities/ Kevin Williams and Michael Mascioni. |
개인저자 | Williams, Kevin,1967- author, Mascioni, Michael,author, |
발행사항 | Farnham: Ashgate Publishing Ltd, 2014. |
형태사항 | 1 online resource (217 pages). |
기타형태 저록 | Print version: Williams, Kevin. Out-of-Home Immersive Entertainment Frontier. Farnham : Ashgate Publishing Ltd, 2014 9781472426963 |
ISBN | 9781472426963 1472426967 9781472426970 1472426975 |
요약 | Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage. |
일반주제명 | Leisure --Economic aspects. Leisure industry. Popular culture --Economic aspects. BUSINESS & ECONOMICS --Industries --Media & Communications. TECHNOLOGY & ENGINEERING --Telecommunications. Leisure --Economic aspects. Leisure industry. Popular culture --Economic aspects. |
언어 | 영어 |
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