Halpern, Nigel
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자료유형 | E-BOOK |
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서명/저자사항 | Airport marketing [electronic resource]/ Nigel Halpern, Anne Graham. |
개인저자 | Halpern, Nigel, Graham, Anne,1958-, |
발행사항 | New York: Routledge, 2013. |
형태사항 | 1 online resource (pages cm.). |
기타형태 저록 | Print version: Halpern, Nigel. Airport marketing. New York : Routledge, 2013 9780415529389 |
ISBN | 9781136306556 (electronic bk.) 1136306552 (electronic bk.) |
서지주기 | Includes bibliographical references and index. |
내용주기 | Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution. |
일반주제명 | Airports --Economic aspects. Airports --Management. Aeronautics, Commercial --Economic aspects. TECHNOLOGY & ENGINEERING / Aeronautics & Astronautics TRANSPORTATION / Aviation / Commercial Aeronautics, Commercial --Economic aspects. Airports --Economic aspects. Airports --Management. |
언어 | 영어 |
바로가기 | URL |
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